feat: Hero section (01) with HV-1 hormozi + V-a editorial variants

components/sections/Hero.tsx

@@ -0,0 +1,42 @@
+'use client';
+
+import { motion } from 'framer-motion';
+import { Wordmark } from '@/components/primitives/Wordmark';
+import { CTA } from '@/components/primitives/CTA';
+import { Container } from '@/components/primitives/Container';
+import { hero } from '@/lib/content';
+import { easeOutExpo, fadeInUp, staggerContainer } from '@/lib/motion';
+
+type Variant = 'hormozi' | 'editorial';
+
+export function Hero({ variant = 'editorial' }: { variant?: Variant }) {
+  const isHormozi = variant === 'hormozi';
+  const headlineBase = isHormozi
+    ? 'font-sans font-black uppercase tracking-tight'
+    : 'font-serif italic font-bold';
+  const headlineSize = 'text-4xl md:text-6xl leading-[1.1]';
+
+  return (
+    <section className="bg-bg-pure">
+      <Container className="min-h-[88vh] flex flex-col items-center justify-center text-center py-24">
+        <motion.div variants={staggerContainer} initial="hidden" animate="visible" className="flex flex-col items-center">
+          <motion.div variants={fadeInUp}><Wordmark size="xl" /></motion.div>
+          <motion.p variants={fadeInUp} className="mt-6 text-xs md:text-sm tracking-[0.3em] uppercase font-semibold text-gold">
+            {hero.eyebrow}
+          </motion.p>
+          <motion.h1 variants={fadeInUp} className={`mt-8 ${headlineBase} ${headlineSize} text-ink`}>
+            {hero.headline.line1}{' '}
+            <span className="text-gold">{hero.headline.effort}</span>{' '}
+            {hero.headline.line3}{' '}
+            <span style={{ borderBottom: isHormozi ? '5px solid #B8901f' : '3px solid #B8901f', paddingBottom: 2 }}>
+              {hero.headline.clarity}
+            </span>
+          </motion.h1>
+          <motion.div variants={fadeInUp} className="mt-10">
+            <CTA href="#contacto" label={hero.cta} variant="light" />
+          </motion.div>
+        </motion.div>
+      </Container>
+    </section>
+  );
+}

components/sections/__tests__/Hero.test.tsx

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+import { render, screen } from '@testing-library/react';
+import { describe, it, expect } from 'vitest';
+import { Hero } from '../Hero';
+
+describe('<Hero />', () => {
+  it('renders the eyebrow', () => {
+    render(<Hero variant="editorial" />);
+    expect(screen.getByText(/tu estratega de crecimiento/i)).toBeInTheDocument();
+  });
+  it('renders the headline copy', () => {
+    render(<Hero variant="hormozi" />);
+    expect(screen.getByText(/Tu negocio/i)).toBeInTheDocument();
+    expect(screen.getByText(/más esfuerzo/i)).toBeInTheDocument();
+    expect(screen.getByText(/más claridad/i)).toBeInTheDocument();
+  });
+  it('renders the CTA', () => {
+    render(<Hero variant="editorial" />);
+    expect(screen.getByRole('link', { name: /define tu siguiente movimiento/i })).toBeInTheDocument();
+  });
+  it('does NOT render scarcity (cupos/cohorte)', () => {
+    const { container } = render(<Hero variant="editorial" />);
+    expect(container.textContent).not.toMatch(/cupos|cohorte|generación fundadora/i);
+  });
+});