fix: a11y (gold-deep token AA, Disciplinas ul/li, Cierre nav) + scaffold cleanup

- Add gold-deep #7A5F15 token (~5.97:1 on white, WCAG AA) for small-text eyebrows
- Apply text-gold-deep to 4 eyebrows (Hero, Disciplinas, ComoEmpezar, Estratega)
- Disciplinas: div grid → semantic ul/li for screen-reader consistency
- Cierre: wrap contact links in <nav aria-label="Contacto">
- Estratega: portrait gradient → Tailwind tokens (from-ink to-gold), drop inline hex
- Delete unused Geist fonts (app/fonts/, ~134KB)
- Replace default README with creeer README
- Tests: +2 structural (Disciplinas ul/li, Cierre nav aria-label)

README.md

@@ -1,36 +1,36 @@
-This is a [Next.js](https://nextjs.org) project bootstrapped with [`create-next-app`](https://nextjs.org/docs/app/api-reference/cli/create-next-app).
+# creeer
 
-## Getting Started
+Landing page one-page para **creeer**, marca personal de una estratega de crecimiento. Next.js 14 (App Router) + TypeScript + Tailwind CSS + Framer Motion, exportada como sitio estático.
 
-First, run the development server:
+## Requisitos
+
+- Node.js 20+
+- pnpm 11+ (`corepack enable`)
+
+## Comandos
 
 ```bash
-npm run dev
-# or
-yarn dev
-# or
-pnpm dev
-# or
-bun dev
+pnpm install      # instalar dependencias
+pnpm dev          # servidor de desarrollo (http://localhost:3000)
+pnpm build        # build estático → out/
+pnpm test         # tests (Vitest)
+pnpm lint         # ESLint
 ```
 
-Open [http://localhost:3000](http://localhost:3000) with your browser to see the result.
+## Estructura
 
-You can start editing the page by modifying `app/page.tsx`. The page auto-updates as you edit the file.
+```
+app/                      # App Router (layout, page, globals.css)
+components/
+  primitives/             # Wordmark, Container, CTA (reutilizables)
+  sections/               # Hero, FraseAncla, ParaQuien, Mecanismo, Disciplinas, Estratega, Cierre, ComoEmpezar
+  layout/                 # Header, Footer
+lib/
+  content.ts              # todo el copy (source of truth)
+  motion.ts               # variantes Framer Motion + reduced-motion
+docs/                     # spec, plan, directrices de marca
+```
 
-This project uses [`next/font`](https://nextjs.org/docs/app/building-your-application/optimizing/fonts) to automatically optimize and load [Geist](https://vercel.com/font), a new font family for Vercel.
+## Decisiones de diseño
 
-## Learn More
-
-To learn more about Next.js, take a look at the following resources:
-
-- [Next.js Documentation](https://nextjs.org/docs) - learn about Next.js features and API.
-- [Learn Next.js](https://nextjs.org/learn) - an interactive Next.js tutorial.
-
-You can check out [the Next.js GitHub repository](https://github.com/vercel/next.js) - your feedback and contributions are welcome!
-
-## Deploy on Vercel
-
-The easiest way to deploy your Next.js app is to use the [Vercel Platform](https://vercel.com/new?utm_medium=default-template&filter=next.js&utm_source=create-next-app&utm_campaign=create-next-app-readme) from the creators of Next.js.
-
-Check out our [Next.js deployment documentation](https://nextjs.org/docs/app/building-your-application/deploying) for more details.
+Ver `docs/dueña-directrices.md` (directrices de marca) y `docs/superpowers/specs/2026-07-20-creeer-landing-design.md` (spec completo).