diff --git a/components/primitives/ParDialogo.tsx b/components/primitives/ParDialogo.tsx
new file mode 100644
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+++ b/components/primitives/ParDialogo.tsx
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+'use client';
+
+import { motion } from 'framer-motion';
+import { Wordmark } from '@/components/primitives/Wordmark';
+import { fadeInUp } from '@/lib/motion';
+
+// One exchange of the page's conversation: the reader's situation, then what
+// creeer does about it.
+//
+// The sides never swap from one pair to the next. Each voice keeps its own
+// margin, the way a conversation reads on a page; what alternates going down is
+// situación → respuesta, not left → right. Flipping sides per pair would cost
+// the reader the one cue that tells them who is speaking.
+//
+// Three cues carry that distinction, never colour alone: the speaker label, the
+// column, and the rule hanging off each block. The answer also drops half a
+// step below the situation on wide screens, so the eye reads it as a reply
+// rather than as a second column of the same thought.
+//
+// No motion.li here on purpose: Framer propagates variants through React
+// context, so the two motion.div children still inherit the stagger from the
+// <ul> the section wraps them in, even across this plain <li>. Making the item
+// itself a motion.li would add a third beat nobody asked for.
+
+export function ParDialogo({
+  n,
+  name,
+  situacion,
+  respuesta,
+}: {
+  n: number;
+  name: string;
+  situacion: string;
+  respuesta: string;
+}) {
+  return (
+    <li className="grid gap-5 md:grid-cols-2 md:gap-12">
+      <motion.div variants={fadeInUp} className="border-l-2 border-azul-profundo/25 pl-5">
+        <p className="text-xs font-black uppercase tracking-[0.2em] text-dorado">
+          {String(n).padStart(2, '0')} · {name}
+        </p>
+        <p className="mt-3 font-sans font-bold text-xl md:text-2xl text-azul-profundo leading-snug">
+          «{situacion}»
+        </p>
+      </motion.div>
+      <motion.div variants={fadeInUp} className="border-l-2 border-dorado pl-5 md:mt-10">
+        <Wordmark size="sm" />
+        <p className="mt-3 text-gris-medio leading-relaxed">{respuesta}</p>
+      </motion.div>
+    </li>
+  );
+}
diff --git a/components/primitives/__tests__/ParDialogo.test.tsx b/components/primitives/__tests__/ParDialogo.test.tsx
new file mode 100644
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+++ b/components/primitives/__tests__/ParDialogo.test.tsx
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+import { render, screen } from '@testing-library/react';
+import { describe, it, expect } from 'vitest';
+import { ParDialogo } from '../ParDialogo';
+
+const par = {
+  n: 1,
+  name: 'Crecer',
+  situacion: 'El siguiente salto no tiene mapa.',
+  respuesta: 'Me sumerjo hasta entender tu empresa desde dentro.',
+};
+
+describe('<ParDialogo />', () => {
+  it('renders both voices of the exchange', () => {
+    render(<ul><ParDialogo {...par} /></ul>);
+    expect(screen.getByText(/El siguiente salto no tiene mapa/)).toBeInTheDocument();
+    expect(screen.getByText(/Me sumerjo hasta entender tu empresa desde dentro/)).toBeInTheDocument();
+  });
+
+  it('attributes the answer to creeer, not to the reader', () => {
+    render(<ul><ParDialogo {...par} /></ul>);
+    // Without a speaker label the answer reads as more description of the
+    // problem. The wordmark is that label — and <Wordmark /> is the only thing
+    // allowed to draw cre≡er, never hand-typed in the JSX.
+    expect(screen.getByLabelText('creeer')).toBeInTheDocument();
+  });
+
+  it('labels the situation with its inflection point', () => {
+    render(<ul><ParDialogo {...par} /></ul>);
+    expect(screen.getByText(/01 · Crecer/)).toBeInTheDocument();
+  });
+
+  it('tells the two voices apart by more than colour', () => {
+    const { container } = render(<ul><ParDialogo {...par} /></ul>);
+    // A reader who cannot separate gold from navy still has the speaker label,
+    // the column, and the rule hanging off each block. Colour alone would fail
+    // the spec's accessibility criterion.
+    const bloques = container.querySelectorAll('li > div');
+    expect(bloques).toHaveLength(2);
+    bloques.forEach((b) => expect(b.className).toMatch(/border-l-2/));
+  });
+
+  it('is a list item, so the section can mount six of them as a list', () => {
+    render(<ul><ParDialogo {...par} /></ul>);
+    expect(screen.getAllByRole('listitem')).toHaveLength(1);
+  });
+});