feat(identidad): logos SVG oficiales, wordmark trazado y tokens del manual

El wordmark deja de depender del glifo tipográfico ≡ y pasa a un trazado
SVG propio (SimboloTresLineas), que es lo que permite cumplir la
instrucción de la dueña: que se lea como E, no como tres líneas sueltas.

Incluye las tres versiones del logotipo (principal, negativa, secundaria)
y alinea los tokens de color con el Manual de Identidad Visual v1.0.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>

components/primitives/__tests__/Wordmark.test.tsx

@@ -3,20 +3,33 @@ import { describe, it, expect } from 'vitest';
 import { Wordmark } from '../Wordmark';
 
 describe('<Wordmark />', () => {
-  it('renders the wordmark in lowercase', () => {
+  it('exposes the brand name in lowercase as its accessible name', () => {
     render(<Wordmark />);
-    const text = screen.getByText(/cre/).closest('span')?.textContent;
-    expect(text?.toLowerCase()).toBe('cre≡er');
+    expect(screen.getByRole('img', { name: 'creeer' })).toBeInTheDocument();
   });
-  it('renders the accent "≡" symbol separately for dorado styling', () => {
+  it('renders the "≡" as three separate bars for dorado styling', () => {
     const { container } = render(<Wordmark />);
     const accent = container.querySelector('[data-accent="true"]');
     expect(accent).not.toBeNull();
-    expect(accent?.textContent).toBe('≡');
+    expect(accent?.classList.contains('fill-dorado')).toBe(true);
+    expect(accent?.querySelectorAll('rect')).toHaveLength(3);
   });
   it('never renders uppercase CREEER', () => {
-    const { container } = render(<Wordmark />);
+    const { container } = render(<Wordmark showTagline />);
     expect(container.textContent).not.toMatch(/CREEER/);
     expect(container.textContent).not.toMatch(/Creeer/);
+    expect(screen.getByRole('img').getAttribute('aria-label')).toMatch(/^creeer\b/);
+  });
+  it('renders the tagline pillars with dorado separators, justified to the mark', () => {
+    const { container } = render(<Wordmark showTagline />);
+    const tagline = container.querySelector('text');
+    expect(tagline?.textContent).toBe('CLARIDAD · DIRECCIÓN · CRECIMIENTO');
+    expect(tagline?.getAttribute('textLength')).toBe('1000');
+    expect(tagline?.querySelectorAll('.fill-dorado')).toHaveLength(2);
+  });
+  it('omits the tagline unless asked, and shortens the viewBox accordingly', () => {
+    const { container } = render(<Wordmark />);
+    expect(container.querySelector('text')).toBeNull();
+    expect(container.querySelector('svg')?.getAttribute('viewBox')).toBe('0 0 1000 153.14');
   });
 });