feat: rebrand a Manual de Identidad Visual v1.0

Migra todo el sitio a la marca oficial aprobada por la dueña:
- Logotipo cre≡er (el símbolo ≡ reemplaza la 'e' central, en dorado)
- Paleta: Azul Profundo #0A1D5D + Dorado Estratégico #C4942E + Blanco + neutros
- Tipografía: Aptos (Inter como fallback web), fin del sistema híbrido Georgia/Inter
- Tagline 'CLARIDAD · DIRECCIÓN · CRECIMIENTO' + eslogan 'Estrategia que transforma.'

Componentes, tokens de Tailwind, lib/content.ts, docs (dueña-directrices + spec)
y tests actualizados. Typecheck, lint, 27/27 tests y build estática verdes.

Basado en docs/branding.jpeg (Manual v1.0, mayo 2026).

components/sections/Disciplinas.tsx

@@ -7,21 +7,21 @@ import { fadeInUp, staggerContainer, viewportOnce, usePrefersReducedMotion, moti
 export function Disciplinas() {
   const reduced = usePrefersReducedMotion();
   return (
-    <section className="bg-base">
+    <section className="bg-white">
       <Container className="py-24 md:py-32">
         <motion.p variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="text-xs tracking-[0.3em] uppercase font-semibold text-gold-deep">{disciplinas.eyebrow}</motion.p>
+          className="text-xs tracking-[0.3em] uppercase font-semibold text-dorado">{disciplinas.eyebrow}</motion.p>
         <motion.h2 variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="mt-4 font-serif italic font-bold text-3xl md:text-5xl text-ink">{disciplinas.title}</motion.h2>
+          className="mt-4 font-sans font-bold text-3xl md:text-5xl text-azul-profundo">{disciplinas.title}</motion.h2>
         <motion.p variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="mt-4 text-muted text-lg">{disciplinas.lead}</motion.p>
+          className="mt-4 text-gris-medio text-lg">{disciplinas.lead}</motion.p>
         <motion.ul variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
           className="mt-12 grid gap-8 md:grid-cols-3 list-none p-0">
           {disciplinas.items.map((item) => (
             <motion.li key={item.name} variants={fadeInUp}
-              className="border-t-2 border-gold pt-5 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-gold-deep motion-reduce:transform-none motion-reduce:transition-none">
-              <h3 className="font-serif italic font-bold text-2xl text-ink">{item.name}</h3>
-              <p className="mt-3 text-muted leading-relaxed">{item.desc}</p>
+              className="border-t-2 border-dorado pt-5 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-dorado motion-reduce:transform-none motion-reduce:transition-none">
+              <h3 className="font-sans font-bold text-2xl text-azul-profundo">{item.name}</h3>
+              <p className="mt-3 text-gris-medio leading-relaxed">{item.desc}</p>
             </motion.li>
           ))}
         </motion.ul>