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feat: rebrand a Manual de Identidad Visual v1.0

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Migra todo el sitio a la marca oficial aprobada por la dueña:
- Logotipo cre≡er (el símbolo ≡ reemplaza la 'e' central, en dorado)
- Paleta: Azul Profundo #0A1D5D + Dorado Estratégico #C4942E + Blanco + neutros
- Tipografía: Aptos (Inter como fallback web), fin del sistema híbrido Georgia/Inter
- Tagline 'CLARIDAD · DIRECCIÓN · CRECIMIENTO' + eslogan 'Estrategia que transforma.'

Componentes, tokens de Tailwind, lib/content.ts, docs (dueña-directrices + spec)
y tests actualizados. Typecheck, lint, 27/27 tests y build estática verdes.

Basado en docs/branding.jpeg (Manual v1.0, mayo 2026).
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erikgh committed 2026-07-28 10:51:48 -06:00
1 parent 8fdfc1be5c
commit 60d3f22e6b
22 files changed
+212 -181
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components/sections/ComoEmpezar.tsx
+7 -7
View File
@@ -10,20 +10,20 @@ export function ComoEmpezar() {
const reduced = usePrefersReducedMotion();
const waHref = `${cierre.contact.whatsapp.href}?text=${encodeURIComponent(comoEmpezar.whatsappText)}`;
return (
<section className="bg-base">
<section className="bg-white">
<Container className="py-24 md:py-32">
<motion.p variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
className="text-xs tracking-[0.3em] uppercase font-semibold text-gold-deep">{comoEmpezar.eyebrow}</motion.p>
className="text-xs tracking-[0.3em] uppercase font-semibold text-dorado">{comoEmpezar.eyebrow}</motion.p>
<motion.h2 variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
className="mt-4 font-serif italic font-bold text-3xl md:text-5xl text-ink">{comoEmpezar.title}</motion.h2>
className="mt-4 font-sans font-bold text-3xl md:text-5xl text-azul-profundo">{comoEmpezar.title}</motion.h2>
<motion.ol variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
className="mt-12 grid gap-10 md:grid-cols-3">
{comoEmpezar.steps.map((step) => (
<motion.li key={step.n} variants={fadeInUp}
className="border-t border-gold/30 pt-6 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-gold/70 motion-reduce:transform-none motion-reduce:transition-none">
<div className="font-serif italic font-black text-5xl md:text-6xl text-gold leading-none">{step.n}</div>
<h3 className="mt-4 font-sans font-bold text-xl text-ink">{step.name}</h3>
<p className="mt-3 text-muted leading-relaxed">{step.desc}</p>
className="border-t border-dorado/30 pt-6 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-dorado/70 motion-reduce:transform-none motion-reduce:transition-none">
<div className="font-sans font-black text-5xl md:text-6xl text-dorado leading-none">{step.n}</div>
<h3 className="mt-4 font-sans font-bold text-xl text-azul-profundo">{step.name}</h3>
<p className="mt-3 text-gris-medio leading-relaxed">{step.desc}</p>
</motion.li>
))}
</motion.ol>