feat: rebrand a Manual de Identidad Visual v1.0

Migra todo el sitio a la marca oficial aprobada por la dueña:
- Logotipo cre≡er (el símbolo ≡ reemplaza la 'e' central, en dorado)
- Paleta: Azul Profundo #0A1D5D + Dorado Estratégico #C4942E + Blanco + neutros
- Tipografía: Aptos (Inter como fallback web), fin del sistema híbrido Georgia/Inter
- Tagline 'CLARIDAD · DIRECCIÓN · CRECIMIENTO' + eslogan 'Estrategia que transforma.'

Componentes, tokens de Tailwind, lib/content.ts, docs (dueña-directrices + spec)
y tests actualizados. Typecheck, lint, 27/27 tests y build estática verdes.

Basado en docs/branding.jpeg (Manual v1.0, mayo 2026).

components/primitives/CTA.tsx

@@ -1,7 +1,7 @@
 type Variant = 'light' | 'dark';
 const styles: Record<Variant, string> = {
-  light: 'bg-ink text-cream hover:bg-ink/90',
-  dark: 'bg-gold-bright text-ink hover:bg-gold-bright/90',
+  light: 'bg-azul-profundo text-white hover:bg-azul-profundo/90',
+  dark: 'bg-dorado text-white hover:bg-dorado/90',
 };
 
 export function CTA({ href, label, variant = 'light', className = '' }: { href: string; label: string; variant?: Variant; className?: string }) {

components/primitives/Wordmark.tsx

@@ -9,15 +9,14 @@ const sizeClass: Record<Size, string> = {
 };
 
 export function Wordmark({ size = 'lg', onDark = false }: { size?: Size; onDark?: boolean }) {
-  const { before, accent, after, dot } = wordmark.parts;
-  const baseColor = onDark ? 'text-cream' : 'text-ink';
-  const goldColor = onDark ? 'text-gold-bright' : 'text-gold';
+  const { before, after } = wordmark.parts;
+  const baseColor = onDark ? 'text-white' : 'text-azul-profundo';
+  const goldColor = 'text-dorado';
   return (
-    <span className={`font-serif italic font-bold tracking-tight leading-none ${sizeClass[size]} ${baseColor}`}>
+    <span className={`font-sans font-bold tracking-tight leading-none ${sizeClass[size]} ${baseColor}`}>
       {before}
-      <span data-accent="true" className={`not-italic font-black ${goldColor}`}>{accent}</span>
+      <span data-accent="true" className={goldColor}>≡</span>
       {after}
-      <span className={goldColor}>{dot}</span>
     </span>
   );
 }

components/primitives/__tests__/Wordmark.test.tsx

@@ -6,13 +6,13 @@ describe('<Wordmark />', () => {
   it('renders the wordmark in lowercase', () => {
     render(<Wordmark />);
     const text = screen.getByText(/cre/).closest('span')?.textContent;
-    expect(text?.toLowerCase()).toBe('creeer.');
+    expect(text?.toLowerCase()).toBe('cre≡er');
   });
-  it('renders the accent "e" separately for gold styling', () => {
+  it('renders the accent "≡" symbol separately for dorado styling', () => {
     const { container } = render(<Wordmark />);
     const accent = container.querySelector('[data-accent="true"]');
     expect(accent).not.toBeNull();
-    expect(accent?.textContent).toBe('e');
+    expect(accent?.textContent).toBe('≡');
   });
   it('never renders uppercase CREEER', () => {
     const { container } = render(<Wordmark />);