feat: rebrand a Manual de Identidad Visual v1.0

Migra todo el sitio a la marca oficial aprobada por la dueña:
- Logotipo cre≡er (el símbolo ≡ reemplaza la 'e' central, en dorado)
- Paleta: Azul Profundo #0A1D5D + Dorado Estratégico #C4942E + Blanco + neutros
- Tipografía: Aptos (Inter como fallback web), fin del sistema híbrido Georgia/Inter
- Tagline 'CLARIDAD · DIRECCIÓN · CRECIMIENTO' + eslogan 'Estrategia que transforma.'

Componentes, tokens de Tailwind, lib/content.ts, docs (dueña-directrices + spec)
y tests actualizados. Typecheck, lint, 27/27 tests y build estática verdes.

Basado en docs/branding.jpeg (Manual v1.0, mayo 2026).

components/layout/Footer.tsx

@@ -4,11 +4,11 @@ import { footer } from '@/lib/content';
 
 export function Footer() {
   return (
-    <footer className="bg-bg-dark text-cream border-t border-cream/10">
+    <footer className="bg-azul-profundo text-white border-t border-white/10">
       <Container className="flex flex-col items-center gap-3 py-10 text-center md:flex-row md:justify-between md:text-left">
         <Wordmark size="sm" onDark />
-        <p className="text-sm text-muted-dark">{footer.tagline}</p>
-        <p className="text-xs text-muted-dark">{footer.legal}</p>
+        <p className="text-sm text-gris-medio">{footer.tagline}</p>
+        <p className="text-xs text-gris-medio">{footer.legal}</p>
       </Container>
     </footer>
   );

components/layout/Header.tsx

@@ -5,7 +5,7 @@ import { header } from '@/lib/content';
 
 export function Header() {
   return (
-    <header className="sticky top-0 z-50 border-b border-ink/10 bg-base/80 backdrop-blur">
+    <header className="sticky top-0 z-50 border-b border-azul-profundo/10 bg-white/80 backdrop-blur">
       <Container className="flex items-center justify-between py-3">
         <a href="#top" aria-label="creeer — inicio">
           <Wordmark size="md" />

components/layout/__tests__/Footer.test.tsx

@@ -5,7 +5,7 @@ import { Footer } from '../Footer';
 describe('<Footer />', () => {
   it('renders the tagline and the legal line', () => {
     render(<Footer />);
-    expect(screen.getByText('tu estratega de crecimiento')).toBeInTheDocument();
+    expect(screen.getByText('CLARIDAD · DIRECCIÓN · CRECIMIENTO')).toBeInTheDocument();
     expect(screen.getByText(/© 2026 creeer/)).toBeInTheDocument();
   });
   it('does not introduce a second h1', () => {

components/layout/__tests__/Header.test.tsx

@@ -5,7 +5,7 @@ import { Header } from '../Header';
 describe('<Header />', () => {
   it('renders the wordmark', () => {
     const { container } = render(<Header />);
-    expect(container.textContent).toContain('creeer');
+    expect(container.textContent).toContain('cre≡er');
   });
   it('renders a persistent CTA linking to the contact section', () => {
     render(<Header />);

components/primitives/CTA.tsx

@@ -1,7 +1,7 @@
 type Variant = 'light' | 'dark';
 const styles: Record<Variant, string> = {
-  light: 'bg-ink text-cream hover:bg-ink/90',
-  dark: 'bg-gold-bright text-ink hover:bg-gold-bright/90',
+  light: 'bg-azul-profundo text-white hover:bg-azul-profundo/90',
+  dark: 'bg-dorado text-white hover:bg-dorado/90',
 };
 
 export function CTA({ href, label, variant = 'light', className = '' }: { href: string; label: string; variant?: Variant; className?: string }) {

components/primitives/Wordmark.tsx

@@ -9,15 +9,14 @@ const sizeClass: Record<Size, string> = {
 };
 
 export function Wordmark({ size = 'lg', onDark = false }: { size?: Size; onDark?: boolean }) {
-  const { before, accent, after, dot } = wordmark.parts;
-  const baseColor = onDark ? 'text-cream' : 'text-ink';
-  const goldColor = onDark ? 'text-gold-bright' : 'text-gold';
+  const { before, after } = wordmark.parts;
+  const baseColor = onDark ? 'text-white' : 'text-azul-profundo';
+  const goldColor = 'text-dorado';
   return (
-    <span className={`font-serif italic font-bold tracking-tight leading-none ${sizeClass[size]} ${baseColor}`}>
+    <span className={`font-sans font-bold tracking-tight leading-none ${sizeClass[size]} ${baseColor}`}>
       {before}
-      <span data-accent="true" className={`not-italic font-black ${goldColor}`}>{accent}</span>
+      <span data-accent="true" className={goldColor}>≡</span>
       {after}
-      <span className={goldColor}>{dot}</span>
     </span>
   );
 }

components/primitives/__tests__/Wordmark.test.tsx

@@ -6,13 +6,13 @@ describe('<Wordmark />', () => {
   it('renders the wordmark in lowercase', () => {
     render(<Wordmark />);
     const text = screen.getByText(/cre/).closest('span')?.textContent;
-    expect(text?.toLowerCase()).toBe('creeer.');
+    expect(text?.toLowerCase()).toBe('cre≡er');
   });
-  it('renders the accent "e" separately for gold styling', () => {
+  it('renders the accent "≡" symbol separately for dorado styling', () => {
     const { container } = render(<Wordmark />);
     const accent = container.querySelector('[data-accent="true"]');
     expect(accent).not.toBeNull();
-    expect(accent?.textContent).toBe('e');
+    expect(accent?.textContent).toBe('≡');
   });
   it('never renders uppercase CREEER', () => {
     const { container } = render(<Wordmark />);

components/sections/Cierre.tsx

@@ -10,25 +10,25 @@ export function Cierre() {
   const reduced = usePrefersReducedMotion();
   const { whatsapp, email, linkedin } = cierre.contact;
   return (
-    <section id="contacto" className="bg-bg-dark text-cream scroll-mt-24">
+    <section id="contacto" className="bg-azul-profundo text-white scroll-mt-24">
       <Container className="py-24 md:py-32 text-center">
         <motion.div variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
           className="flex flex-col items-center">
           <motion.div variants={fadeInUp}><Wordmark size="lg" onDark /></motion.div>
           <motion.blockquote variants={fadeInUp}
-            className="mt-10 font-serif italic text-2xl md:text-4xl font-bold leading-snug max-w-3xl">
-            <span className="text-gold-bright">&ldquo;</span>{cierre.quote}<span className="text-gold-bright">&rdquo;</span>
+            className="mt-10 font-sans italic text-2xl md:text-4xl font-bold leading-snug max-w-3xl">
+            <span className="text-dorado">&ldquo;</span>{cierre.quote}<span className="text-dorado">&rdquo;</span>
           </motion.blockquote>
           <motion.div variants={fadeInUp} className="mt-10">
             <CTA href={whatsapp.href} label={cierre.cta} variant="dark" />
           </motion.div>
           <motion.nav variants={fadeInUp} aria-label="Contacto" className="mt-12">
             <ul className="flex flex-wrap justify-center gap-6 text-sm">
-              <li><a href={whatsapp.href} className="hover:text-gold-bright transition-colors">{whatsapp.label}</a></li>
-              <li aria-hidden="true" className="text-muted-dark">·</li>
-              <li><a href={email.href} className="hover:text-gold-bright transition-colors">{email.label}</a></li>
-              <li aria-hidden="true" className="text-muted-dark">·</li>
-              <li><a href={linkedin.href} className="hover:text-gold-bright transition-colors">{linkedin.label}</a></li>
+              <li><a href={whatsapp.href} className="hover:text-dorado transition-colors">{whatsapp.label}</a></li>
+              <li aria-hidden="true" className="text-gris-medio">·</li>
+              <li><a href={email.href} className="hover:text-dorado transition-colors">{email.label}</a></li>
+              <li aria-hidden="true" className="text-gris-medio">·</li>
+              <li><a href={linkedin.href} className="hover:text-dorado transition-colors">{linkedin.label}</a></li>
             </ul>
           </motion.nav>
         </motion.div>

components/sections/ComoEmpezar.tsx

@@ -10,20 +10,20 @@ export function ComoEmpezar() {
   const reduced = usePrefersReducedMotion();
   const waHref = `${cierre.contact.whatsapp.href}?text=${encodeURIComponent(comoEmpezar.whatsappText)}`;
   return (
-    <section className="bg-base">
+    <section className="bg-white">
       <Container className="py-24 md:py-32">
         <motion.p variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="text-xs tracking-[0.3em] uppercase font-semibold text-gold-deep">{comoEmpezar.eyebrow}</motion.p>
+          className="text-xs tracking-[0.3em] uppercase font-semibold text-dorado">{comoEmpezar.eyebrow}</motion.p>
         <motion.h2 variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="mt-4 font-serif italic font-bold text-3xl md:text-5xl text-ink">{comoEmpezar.title}</motion.h2>
+          className="mt-4 font-sans font-bold text-3xl md:text-5xl text-azul-profundo">{comoEmpezar.title}</motion.h2>
         <motion.ol variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
           className="mt-12 grid gap-10 md:grid-cols-3">
           {comoEmpezar.steps.map((step) => (
             <motion.li key={step.n} variants={fadeInUp}
-              className="border-t border-gold/30 pt-6 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-gold/70 motion-reduce:transform-none motion-reduce:transition-none">
-              <div className="font-serif italic font-black text-5xl md:text-6xl text-gold leading-none">{step.n}</div>
-              <h3 className="mt-4 font-sans font-bold text-xl text-ink">{step.name}</h3>
-              <p className="mt-3 text-muted leading-relaxed">{step.desc}</p>
+              className="border-t border-dorado/30 pt-6 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-dorado/70 motion-reduce:transform-none motion-reduce:transition-none">
+              <div className="font-sans font-black text-5xl md:text-6xl text-dorado leading-none">{step.n}</div>
+              <h3 className="mt-4 font-sans font-bold text-xl text-azul-profundo">{step.name}</h3>
+              <p className="mt-3 text-gris-medio leading-relaxed">{step.desc}</p>
             </motion.li>
           ))}
         </motion.ol>

components/sections/Disciplinas.tsx

@@ -7,21 +7,21 @@ import { fadeInUp, staggerContainer, viewportOnce, usePrefersReducedMotion, moti
 export function Disciplinas() {
   const reduced = usePrefersReducedMotion();
   return (
-    <section className="bg-base">
+    <section className="bg-white">
       <Container className="py-24 md:py-32">
         <motion.p variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="text-xs tracking-[0.3em] uppercase font-semibold text-gold-deep">{disciplinas.eyebrow}</motion.p>
+          className="text-xs tracking-[0.3em] uppercase font-semibold text-dorado">{disciplinas.eyebrow}</motion.p>
         <motion.h2 variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="mt-4 font-serif italic font-bold text-3xl md:text-5xl text-ink">{disciplinas.title}</motion.h2>
+          className="mt-4 font-sans font-bold text-3xl md:text-5xl text-azul-profundo">{disciplinas.title}</motion.h2>
         <motion.p variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="mt-4 text-muted text-lg">{disciplinas.lead}</motion.p>
+          className="mt-4 text-gris-medio text-lg">{disciplinas.lead}</motion.p>
         <motion.ul variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
           className="mt-12 grid gap-8 md:grid-cols-3 list-none p-0">
           {disciplinas.items.map((item) => (
             <motion.li key={item.name} variants={fadeInUp}
-              className="border-t-2 border-gold pt-5 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-gold-deep motion-reduce:transform-none motion-reduce:transition-none">
-              <h3 className="font-serif italic font-bold text-2xl text-ink">{item.name}</h3>
-              <p className="mt-3 text-muted leading-relaxed">{item.desc}</p>
+              className="border-t-2 border-dorado pt-5 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-dorado motion-reduce:transform-none motion-reduce:transition-none">
+              <h3 className="font-sans font-bold text-2xl text-azul-profundo">{item.name}</h3>
+              <p className="mt-3 text-gris-medio leading-relaxed">{item.desc}</p>
             </motion.li>
           ))}
         </motion.ul>

components/sections/Estratega.tsx

@@ -7,21 +7,21 @@ import { fadeInUp, staggerContainer, viewportOnce, usePrefersReducedMotion, moti
 export function Estratega() {
   const reduced = usePrefersReducedMotion();
   return (
-    <section className="bg-base">
+    <section className="bg-white">
       <Container className="py-24 md:py-32">
         <motion.div variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
           className="grid gap-12 md:grid-cols-[auto_1fr] md:items-center">
           {/* Portrait — placeholder gradient until dueña provides a photo */}
           <motion.div variants={fadeInUp}
-            className="w-40 h-40 md:w-56 md:h-56 rounded-full flex-shrink-0 bg-gradient-to-br from-ink to-gold"
+            className="w-40 h-40 md:w-56 md:h-56 rounded-full flex-shrink-0 bg-gradient-to-br from-azul-profundo to-dorado"
             aria-label="Retrato de la estratega"
             role="img"
           />
           <div>
-            <motion.p variants={fadeInUp} className="text-xs tracking-[0.3em] uppercase font-semibold text-gold-deep">{estratega.eyebrow}</motion.p>
-            <motion.h2 variants={fadeInUp} className="mt-4 font-serif italic font-bold text-3xl md:text-5xl text-ink">{estratega.title}</motion.h2>
-            <motion.p variants={fadeInUp} className="mt-6 text-lg text-muted leading-relaxed max-w-2xl">{estratega.bio}</motion.p>
-            <motion.blockquote variants={fadeInUp} className="mt-6 font-serif italic text-xl md:text-2xl text-ink border-l-4 border-gold pl-4">
+            <motion.p variants={fadeInUp} className="text-xs tracking-[0.3em] uppercase font-semibold text-dorado">{estratega.eyebrow}</motion.p>
+            <motion.h2 variants={fadeInUp} className="mt-4 font-sans font-bold text-3xl md:text-5xl text-azul-profundo">{estratega.title}</motion.h2>
+            <motion.p variants={fadeInUp} className="mt-6 text-lg text-gris-medio leading-relaxed max-w-2xl">{estratega.bio}</motion.p>
+            <motion.blockquote variants={fadeInUp} className="mt-6 font-sans italic text-xl md:text-2xl text-azul-profundo border-l-4 border-dorado pl-4">
               {estratega.quote}
             </motion.blockquote>
           </div>

components/sections/FraseAncla.tsx

@@ -8,7 +8,7 @@ import { fadeInUp, viewportOnce, usePrefersReducedMotion, motionProps } from '@/
 export function FraseAncla() {
   const reduced = usePrefersReducedMotion();
   return (
-    <section className="bg-base">
+    <section className="bg-white">
       <Container className="py-24 md:py-32 text-center max-w-4xl">
         <motion.blockquote
           variants={fadeInUp}
@@ -16,12 +16,12 @@ export function FraseAncla() {
           whileInView="visible"
           viewport={viewportOnce}
           {...motionProps(reduced)}
-          className="font-serif italic text-2xl md:text-4xl font-bold leading-snug text-ink"
+          className="font-sans italic text-2xl md:text-4xl font-bold leading-snug text-azul-profundo"
         >
-          <span className="text-gold">“</span>
+          <span className="text-dorado">“</span>
           {fraseAncla.quote.before}{' '}
-          <span className="text-gold">{fraseAncla.quote.accent}</span>
-          <span className="text-gold">”</span>
+          <span className="text-dorado">{fraseAncla.quote.accent}</span>
+          <span className="text-dorado">”</span>
         </motion.blockquote>
       </Container>
     </section>

components/sections/Hero.tsx

@@ -14,22 +14,22 @@ export function Hero({ variant = 'editorial' }: { variant?: Variant }) {
   const isHormozi = variant === 'hormozi';
   const headlineBase = isHormozi
     ? 'font-sans font-black uppercase tracking-tight'
-    : 'font-serif italic font-bold';
+    : 'font-sans font-bold';
   const headlineSize = 'text-4xl md:text-6xl leading-[1.1]';
 
   return (
-    <section className="bg-bg-pure">
+    <section className="bg-white">
       <Container className="min-h-[88vh] flex flex-col items-center justify-center text-center py-24">
         <motion.div variants={staggerContainer} initial="hidden" animate="visible" {...motionProps(reduced)} className="flex flex-col items-center">
           <motion.div variants={fadeInUp}><Wordmark size="xl" /></motion.div>
-          <motion.p variants={fadeInUp} className="mt-6 text-xs md:text-sm tracking-[0.3em] uppercase font-semibold text-gold-deep">
+          <motion.p variants={fadeInUp} className="mt-6 text-xs md:text-sm tracking-[0.3em] uppercase font-semibold text-dorado">
             {hero.eyebrow}
           </motion.p>
-          <motion.h1 variants={fadeInUp} className={`mt-8 ${headlineBase} ${headlineSize} text-ink`}>
+          <motion.h1 variants={fadeInUp} className={`mt-8 ${headlineBase} ${headlineSize} text-azul-profundo`}>
             {hero.headline.line1}{' '}
-            <span className="text-gold">{hero.headline.effort}</span>{' '}
+            <span className="text-dorado">{hero.headline.effort}</span>{' '}
             {hero.headline.line3}{' '}
-            <span style={{ borderBottom: isHormozi ? '5px solid #B8901f' : '3px solid #B8901f', paddingBottom: 2 }}>
+            <span style={{ borderBottom: isHormozi ? '5px solid #C4942E' : '3px solid #C4942E', paddingBottom: 2 }}>
               {hero.headline.clarity}
             </span>
           </motion.h1>

components/sections/Mecanismo.tsx

@@ -8,20 +8,20 @@ import { fadeInUp, staggerContainer, viewportOnce, usePrefersReducedMotion, moti
 export function Mecanismo() {
   const reduced = usePrefersReducedMotion();
   return (
-    <section className="bg-bg-dark text-cream">
+    <section className="bg-azul-profundo text-white">
       <Container className="py-24 md:py-32">
         <motion.p variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="text-xs tracking-[0.3em] uppercase font-semibold text-gold-bright">{mecanismo.eyebrow}</motion.p>
+          className="text-xs tracking-[0.3em] uppercase font-semibold text-dorado">{mecanismo.eyebrow}</motion.p>
         <motion.h2 variants={fadeInUp} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
-          className="mt-4 font-serif italic font-bold text-3xl md:text-5xl">{mecanismo.title}</motion.h2>
+          className="mt-4 font-sans font-bold text-3xl md:text-5xl">{mecanismo.title}</motion.h2>
         <motion.ol variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)}
           className="mt-12 grid gap-10 md:grid-cols-3">
           {mecanismo.steps.map((step) => (
             <motion.li key={step.n} variants={fadeInUp}
-              className="border-t border-gold-bright/30 pt-6 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-gold-bright/70 motion-reduce:transform-none motion-reduce:transition-none">
-              <div className="font-serif italic font-black text-5xl md:text-6xl text-gold-bright leading-none">{step.n}</div>
+              className="border-t border-dorado/30 pt-6 transition-all duration-300 ease-out hover:-translate-y-1.5 hover:border-dorado/70 motion-reduce:transform-none motion-reduce:transition-none">
+              <div className="font-sans font-black text-5xl md:text-6xl text-dorado leading-none">{step.n}</div>
               <h3 className="mt-4 font-sans font-bold text-xl">{step.name}</h3>
-              <p className="mt-3 text-muted-dark leading-relaxed">{step.desc}</p>
+              <p className="mt-3 text-gris-medio leading-relaxed">{step.desc}</p>
             </motion.li>
           ))}
         </motion.ol>

components/sections/ParaQuien.tsx

@@ -8,18 +8,18 @@ import { fadeInUp, staggerContainer, viewportOnce, usePrefersReducedMotion, moti
 export function ParaQuien() {
   const reduced = usePrefersReducedMotion();
   return (
-    <section className="bg-base">
+    <section className="bg-white">
       <Container className="py-24 md:py-32">
         <motion.div variants={staggerContainer} initial="hidden" whileInView="visible" viewport={viewportOnce} {...motionProps(reduced)} className="max-w-3xl">
-          <motion.h2 variants={fadeInUp} className="font-serif italic font-bold text-3xl md:text-5xl text-ink leading-tight">
+          <motion.h2 variants={fadeInUp} className="font-sans font-bold text-3xl md:text-5xl text-azul-profundo leading-tight">
             {paraQuien.title}
           </motion.h2>
-          <motion.p variants={fadeInUp} className="mt-6 text-lg text-muted">{paraQuien.lead}</motion.p>
+          <motion.p variants={fadeInUp} className="mt-6 text-lg text-gris-medio">{paraQuien.lead}</motion.p>
           <motion.ul variants={fadeInUp} className="mt-8 space-y-3">
             {paraQuien.criteria.map((c) => (
               <li key={c} className="flex items-start gap-3">
-                <span className="text-gold font-bold mt-1" aria-hidden="true">✓</span>
-                <span className="text-ink text-lg">{c}</span>
+                <span className="text-dorado font-bold mt-1" aria-hidden="true">✓</span>
+                <span className="text-azul-profundo text-lg">{c}</span>
               </li>
             ))}
           </motion.ul>